DESIGN LEADER. AI BUILDER. ORG FIXER.

Twenty years at the intersection of design, product, and technology — in financial services, healthcare, and automotive. I build design practices, ship AI-native products, and fix the organizations that need both.

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The numbers behind the work

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years of experience

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designers led & mentored

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industry CX awards

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cups of coffee

What I Do

Good experiences don't happen by accident. Neither do good organizations. I build both — from zero-to-one products to enterprise design systems to the cultures that sustain them. That's the work.

Where I've built

Areas of Expertise

What I Bring

01

CX & Product Leadership

End-to-end CX strategy and product design leadership — from roadmap alignment to zero-to-one launches in regulated environments.

02

AI for Design Scale

Designing human-centered AI and ML interfaces. Responsible AI principles baked in, not bolted on. Proven at enterprise scale.

03

UX & Human-Centered Design

Mixed-methods research, service design, inclusive design, and WCAG 2.1 accessibility — the whole stack, not just the screen.

04

Design Org Scale

Building design organizations from zero — headcount planning, career pathing, DesignOps, and Agile integration across business units.

05

Executive Alignment

Translating design thinking to the C-suite. OKR frameworks, design maturity, and making the case for design as a competitive advantage.

06

Marketing & Brand

Creative direction, brand systems, visual identity, integrated marketing, and the storytelling that connects all of it.

07

Design Systems

Atomic Design-based component libraries and design languages — accelerating delivery across web, mobile, and enterprise software.

08

Creative Direction & Vision

Setting and sustaining creative vision across cross-functional teams. The spark that keeps the craft coherent at scale.

The Question Everyone Asks

"Dan — how do you actually work with AI? Is it the future? Will it doom us all?"

Yes. And yes. And — honestly — yes to all three, depending on what you mean. But the real answer is longer than a LinkedIn post and more interesting than your average hot take. I built an entire page to explain exactly how I work, why it works, and what I've shipped because of it.

See How I Work With AI
What People Say

The Lore

Dan’s leadership is the best blend of fiercely passionate yet specific and personal to each employee he takes under his wing. His advocacy for user experience translates to all facets of business strategy, design standards and a core belief in having fun while doing so. Dan cares deeply for his teams and inspires incredible loyalty amongst leadership, employees and peers alike. We need more humans like Dan in the corporate world!
Alice Wang Product Design & Conversational AI · Verizon
Dan is an absolute force of nature — the very best kind of people leader. The moment you need his support, BOOM — he's right there for you like Dumbledore, calmly restoring order in moments of chaos. The time I had reporting directly to Dan was the highlight of my design career so far, and I can't wait to work with him again.
Julie Serafini UX Designer & Researcher · Fortune 100
Dan has an incredible ability to bridge the gap between creative, tech, and product teams. He knows how to bring people together, navigate differing priorities, and drive success across teams. His combination of vision, problem-solving skills, and collaborative approach makes him an asset to any project or organization.
Cristina Guarino Digital Copywriter & Brand Storyteller · Northwell Health
Dan is all the things: a trusted mentor to his reports, an ally and pillar to his business partners, a breath of innovation to his product and technology partners, and the invisible future of experience to all the customers that enjoy his work. He made the best days better and the tough ones fun — always able to find the grace and wisdom in what most overlook.
Dave Ebert VP Digital Experience · Bloomberg
Dan truly lives and breathes design thinking — not just as a process, but as a way to keep the team focused on what truly matters. It was clear he possessed the skills to become a future CPO — combining user empathy and leadership to drive meaningful outcomes. He approached every challenge with passion and wit and was an absolute joy to work with.
Kristin Sorrentino Senior UX Designer · NYS Design System
Dan approached healthcare UX with the rare understanding that behind every workflow, click, and digital touchpoint was a person trying to solve something important — often on a difficult day. He brought sharp thinking, quick wit, and an unusually human approach to digital strategy that elevated both the work itself and the people creating it.
Lana Illiano Senior Director, Marketing Operations · Northwell Health
My last AI product reached 500K users in year one.

LET'S BUILD SOMETHING.

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